NATURE & DESIGN
News
News
2022. 07. 18
Oryany to enter U.S. Prestige Department Store 'Neiman Marcus' in full swing in global expansion
Oryany, a fashion brand developed by nasign (CEO Oh Sang-don), will officially enter the online mall of the U.S. Prestige Department Store Neiman Marcus to strengthen its global market position in earnest.
Oryany said it has officially entered the Niemann Marcus Online Mall, the largest department store in the United States, thanks to stable sales in the U.S. market through the online malls of Lord and Taylor and Sachs Off 5th
Neiman Marcus, the largest department store in the U.S., which only distributes world-class luxury brands, is a luxury department store that is popular in the U.S. with Hollywood stars and world-class celebrities with a sophisticated atmosphere and differentiated products and services. Oryany has been preparing for the endemic period since last year, and plans to strengthen its position as a global fashion brand through its official entry, drawing positive responses with 28 items including Oryany's best-selling products, Lottie Crossbody and Rookie Crossbody.
An Oryany official said, "Style and highly utilized cross-body styles and bright-colored products that go well with the SS season are receiving good responses from consumers," adding, "We will meet global consumers with the launch of the Nieman Marcus x Oryany handbag line and various brand-only promotions in the second half."
Meanwhile, Oryany is developing at major domestic department stores such as Shinsegae Department Store Gangnam Branch, Lotte Department Store Jamsil Branch, and Hanam Starfield, and is accelerating its global market through Neiman Marcus, U.S. online department store Saks Off 5th, editing shop, and China's largest online mall.