2022. 05. 19
[LEE MI JOO X oryany] Sold out within 4 weeks of new product launch! LEE MI JOO became the ‘sold out




‘ELFNA SHOULDER_VANILLA CREAM’ in the LEE MI JOO pictorial became sold out, and the ‘LEE MI JOO effect’ that swept the advertising world

Advertising model blue chip LEE MI JOO proves the trend by selling out worn products one after another


ORYANY, a global fashion brand, continues to sell out thanks to the effect of the brand model LEE MI JOO.

Oyani announced that the ‘ELFNA SHOULDER_VANILLA CREAM’ product was sold out within 4 weeks of its release.

The Elfna shoulder bag, released earlier this year, began to attract attention when it appeared in the pictorial of LEE MI JOO, who was selected as ORYANY's new muse. ORYANY is urgently injecting additional quantities to continuous purchase inquiries, and is currently promoting reservation sales through the official online store.

The Elfna shoulder bag, which joined the sold-out line, is a new product newly introduced by ORYANY for the 2022 SS season, and is a classic shoulder bag with a round shape using natural cowhide material. The minimalist sensibility is further emphasized by the strap design that extends from the body of the product, and the stylish charm is also emphasized by adding circular leather decorations. The strap length can be adjusted by shoulder or cross to suit the style of the look, and it is available in three colors: vanilla cream, black, and sweet green, widening the range of choices to suit various consumer tastes.

An ORYANY marketing official said, "The Elfna shoulder bag is a product that has all three elements, including design, practicality, and reasonable price. In addition to Elfna, all the bags worn by LEE MI JOO were well received, so we are looking forward to an additional sellout march.”

On the other hand, ORYANY is being developed in major department stores and shopping malls in Korea, such as Shinsegae Gangnam Department Store, The Hyundai Seoul Branch, Lotte Department Store Busan Branch, and Hanam Starfield, along with online stores. It is strengthening its position as a global brand by entering the market.